Today, the team at RapidScale is proud to announce our new brand message, encapsulated in our new website at RapidScale.net. Our goal was to visually communicate the technology breakthroughs and new value offerings RapidScale continues to make with Cox Business for our clients and partners. Together, we provide organizations of all sizes a one-stop cloud platform and enablement team with which to outsource some, or all, components of their IT, creating a significant and measurable boost in customer experience for them and their customers.
The most prominent of the changes to our visual identity is the multi-colored, upward-moving wave on the home page and throughout the site. This wave visually represents the new RapidScale: bold, passionate, resilient, and always flexible for our clients. This wave is always moving upwards and striving for more, in the same way, we help our clients reach their goals and excel…to move to new heights and possibilities through IT productivity and customer experience.
Second, there are no stock images on the website: We don’t put our customers in a box, so why should we use images from a box? The images are of our employees since our employees are our most important asset. It’s the customer experience they proudly provide that keeps our customers coming back to RapidScale year after year. Our employees are the RapidScale brand, so we want them front and center on every page.
NPS Score: Speaking of customer experience…when Cox Business acquired RapidScale, we had an NPS Score of 52. At the time of this writing, it has skyrocketed to an amazing 86 thanks to their vision and investment in the RapidScale infrastructure and support team. To honor this, we hold ourselves accountable and highlight our monthly NPS score front and center on our home page.
Integration: The new website integrates seamlessly with our new customer portal where users can access ticketing, usage details, billing information, and individual technologies from a single pane of glass, instead of 10 different vendor portals. There is not another customer portal like this in this industry and our customers love it.
So, who is the new RapidScale?
RapidScale was once the company they called “crazy” in 2011 when we pivoted and bet everything on delivering applications to companies over the internet. Today we are the #1 company that migrates and manages a company’s entire IT ecosystem over that same internet.
RapidScale was once the entrepreneurial company that everyone counted out. They said RapidScale was too “early” for the market and couldn’t survive in such a niche space. But RapidScale pushed through the entrepreneurial pain period, grew up fast, and just one year ago was selected to be purchased and backed by one of the largest and oldest privately owned, family-run organizations in the United States, Cox Enterprises. Today Cox is investing heavily in RapidScale’s people, infrastructure, and clients to help transform an industry and create an incredibly safe IT partner for clients and sales partners.
RapidScale was once known as the SMB Desktop as a Service (DaaS) company. Today RapidScale is still flexible enough for the SMB, but now powerful enough for the enterprise too. While DaaS is still a foundational component of RapidScale’s capabilities, we also excel in cradle-to-grave cloud-based application delivery through managing cloud-based desktops, servers, DR, SD-WAN, Office 365, and security. Through this integration of technology and people, our clients achieve their goals of increased productivity, security and compliance now more than ever before.
This marriage of Cox Business and RapidScale is needed in the market now more than ever before. Whereas the local MSP was once an IT scalable solution for business, today they can’t scale to keep up with the newest technologies. Whereas the hyperscalers once provided hope for the IT leader, today they’re a mirage for many, lightyears away, with no crew and no captain to help navigate the turbulent waters inside their four data center walls.
The new RapidScale is here: the people, the technology, and the big, hairy audacious goals of transforming managed IT. We’re galvanized, energized, and hyper-focused on reinventing the technology customer experience for companies of all sizes. Thanks to the entire team at Cox Business. And thanks to all our loyal customers and sales partners. We will always exceed your expectations. We’ll raise the bar and we’ll inspire you to raise your expectations of what you can expect from your technology, your partners, and your user experience.
Expect more. Demand more. Raise your expectations…we’ll exceed your expectations every step of the way.
View the website here: https://RapidScale.net
Brian and the team at RapidScale, a Cox Business company