Technology, especially cloud computing technology, provides huge opportunities for real estate organizations and should become a priority. 80% of the top real estate performers are using some form of cloud. Their use of the cloud can certainly improve though, while other organizations can follow their lead and realize the benefits of this technology.
Real estate is a relationship-driven sector, hence the emphasis on marketing, sales, client service, and collaboration. And when you think about it, real estate is a mobile business. After all, the majority of real estate business activities occur outside of a traditional office space.
Already, these characteristics make the sector a perfect fit for cloud computing solutions. Today, real estate organizations rely on email, file sharing, data storage, web hosting and mobile applications. These actions are best performed in the cloud.